Google promises tougher stance on hateful content amid advertising row
- Google has promised a "tougher stance" on hateful content as it announced changes to its advertising policy following an outcry and boycotts from advertisers over their content appearing alongside extreme material.
Marks & Spencer, the BBC and the UK Government were among the organisations to suspend their advertising on Google-owned YouTube after it emerged ads had in some cases appeared on videos posted to the site by extremist groups.
"Starting today, we're taking a tougher stance on hateful, offensive and derogatory content," he said.
"This includes removing ads more effectively from content that is attacking or harassing people based on their race, religion, gender or similar categories. This change will enable us to take action, where appropriate, on a larger set of ads and sites.(Excerpt) Read more at: belfasttelegraph.co.uk ...
- Photo credit(s): belfasttelegraph.co.uk